3 Tips to Leverage Live Video to Better Market Your Brand
Live video has exploded in recent years, and studies show that it’s not going anywhere anytime soon! For instance, Livestream.com published some fascinating statistics about the impact live video streams can have:
- 80% of consumers would rather spend time watching live video content from a brand than perusing a blog; 82% would rather watch live video from a brand than read social posts.
- 81% of Internet and mobile audiences spent more time watching live video in 2016 than in 2015.
- Videos on social media generate 1200% more shares than text and images combined.
That is certainly an impressive showing from live video’s corner! So the question is, how can you leverage live video streaming to drive growth for your business? Here are 3 tips that can help:
- Tip 1: Produce high quality content. That same Livestream.com article mentioned above also presented this fact: 23% of people who have been presented with a poor quality video experience would hesitate to purchase from that brand. That represents almost a quarter of your consumer base! So make sure that your live streaming event has high production values.
- Tip 2: Keep it professional. While many live streamers tend to do anything and everything possible to draw attention to themselves, as an entrepreneur, one of your goals is to convey to the audience that you’re an expert in your field. With that in mind, keep your presentation professional. You can have fun, but don’t lose credibility.
- Tip 3: Stick to the script. Live streaming is similar to live TV: there is room for spontaneity and authentic moments that will engage and delight your audience. Nevertheless, these moments should happen within the framework of a well-crafted script, or outline. No one likes a rambler; stay on point, and emphasize your theme throughout the broadcast.
If you want to learn more about how live video marketing can be a powerful driver for your company’s brand awareness, customer engagement, and business growth, reach out to Sophie and the team at Studio Habgood for more information.