Maximise your lead generation using website visitor tracking
Generating leads is likely a pivotal part of your business strategy — helping you to acquire new customers and grow your organisation. With so much of marketers’ time, budget and resources dedicated to driving website traffic, maximising on every visitor to gain leads is important. Embrace website visitor tracking software and see the ultimate lead generation results.
1. SELECT A TOOL THAT WORKS FOR YOU
With so many website visitor tracking tools to choose from, it is crucial to select the one that is most useful and offers the best support for your B2B organisation.
2. IDENTIFY YOUR WEBSITE VISITORS
IP tracking software will reveal the identity of your website visitors, providing you with the ultimate insight into who is exploring your site and automatically generating engaged leads.
3. SEE CUSTOMER BEHAVIOUR
Discover what your website visitors are looking at, when, and for how long. This will help you get inside your customers’ heads and understand exactly what they want.
4. USE DATA TO QUALIFY LEADS
Make use of the data your tool’s analytics provides you with, conduct your own research and implement a lead qualification process to ensure only the best quality leads are passed to sales.
5. ALIGN YOUR TEAMS
Utilise software to ensure sales and marketing teams are on the same page — working towards common goals, always prioritising the hottest leads and nurturing them effectively.
6. TAILOR SALES AND MARKETING COMMUNICATIONS
With qualified leads in place and well-aligned teams, you can now tailor your content marketing materials to meet the needs of your audience based on the behaviors they exhibit.
7. OPTIMISE YOUR WEBSITE
See where your website needs improving, prioritising conversion at all times. Use insight to optimise your website and point customers in the right direction — towards a call to action.
8. IMPROVE CUSTOMER EXPERIENCE
Customer experience is at the heart of every successful business website. Use analytics to supercharge customer experience, tailoring your site with the ultimate user journey in mind.
9. INCREASE NEW BUSINESS OPPORTUNITIES
Real-time alerts mean that marketers will never miss another website lead again — increasing your opportunities and maximising your lead generation process.
10. MAKE DATA-FUELED BUSINESS DECISIONS
You now have more data than ever before, so use it to your advantage. Base future sales and marketing decisions on your results, customers and findings for a successful strategy.
Discover how we can offer you the ultimate website tracking tool for B2B lead generation.