Simple Tips And Tricks For DIY SEO: How To Boost Your SEO In 6 Easy Steps
Not sure where to start with SEO? Well, fear not! We have compiled six easy steps to help you start boosting your SEO.
Reasons to consider SEO
Improving SEO helps you to build brand awareness, track traffic to your website, build up a loyal audience, and predict future traffic trends. Your audience is the key to your SEO, and the best way to engage with them is through keywords.
By successfully using keywords to drive traffic and keep your audience engaged, you can maintain a competitive advantage over your competition. The more relevant your business is to the keywords that are used by others, the higher your chances of securing business and even more valuable leads.
What is SEO?
SEO is essentially all about increasing your search engine visibility by making your website appear higher in search results and earn more authority on Google. SEO stands for Search Engine Optimization, meaning if you can build a website that the search engines can crawl and index, your website will be ranked higher for the terms that the user has typed into their search engine.
How can I boost my SEO? There are a few main ways to get results with SEO; Write great content to share on your social profiles; Don’t copy & paste content from other websites; Put effort into your content to make it unique and fresh. These are just some of the ways you can boost your SEO, however, to make it as simple as possible we have developed 6 simple ways you can boost your SEO yourself.
6 Simple DIY tricks to boost your SEO
- Generating More Traffic
There is no need to buy visitors to your website in order to increase your traffic as that will not increase your Google ranking, as SEO performance is based on organic traffic. Instead increase the organic traffic to your website by adding more valuable information to your website, such as adding more in-depth articles and links to other websites and blogs. Adding links on your social media platforms and your email campaigns that direct users and readers to your website is also another great way to increase SEO. Another useful trick is to get links to your website through PR and media coverage or any other connection websites, as the more backlinks you have to your site the better your SEO will be.
- Google Your Keywords
When it comes to SEO it is important to have your keywords in your title tags, tags, descriptions, metadata and the URL. to help with this we recommend installing a software such as Yoast which helps with updating your descriptions. If you use any of the top search engines Google, Bing, Yahoo, DuckDuckGo or more, do a keyword search for your keywords or keyword phrases to see how popular the keyword is and evaluate your competitors content.
- Check page load speed times for your website
Page speed is another direct factor that affects your SEO ranking, therefore making sure your website page speeds are at the level they should be is vital for improving your SEO. Poor page speed is also a factor in a website having poor bounce rates which aslo indirectly affect your SEO performance. To check your page speeds you can do so by using the Google PageSpeed Insights tool.
- Labelling images correctly
Making sure your images are labelled correctly on your SEO is another extremely important factor in climbing the rankings and a great DIY tool that you can use for yourself. Labelling your images with creative, accurate and descriptive keywords is vital for jumping up the search rankings. Image labels highlight to Google and other search engine crawlers what the subject of the image is.
Many websites make the mistake of leaving the image label the same as the original image file name such as “IMG_745987” which does not help Google to understand the content of the image and therefore they cannot thank you for keywords. By labelling your image you are helping the search engine crawlers to understand what your image is and thus improve your SEO ranking.
- Meta descriptions
Meta Descriptions are the Html tag that helps get someone searching a certain keyword to click through onto your website. Meta Descriptions do not directly affect your SEO however they have a huge indirect effect as Google uses CTR (Click-Through-Rate) as a way of determining if your website is a good site with valuable information and therefore worth bumping up the rankings. So in simple terms the Meta Descriptions aid SEO by boosting click-throughs to your website thus telling Google that your site is worth promoting.
- Write keyword blogs
Writing blogs for your website regularly helps keep your readers engaged and your website looking fresh which in turn will keep driving traffic to your site and therefore boost your SEO. However, to really help you jump up those rankings, you are going to want to include one or two keywords into the blog that you would like to show up for. It’s vital that you keep to a one to two keyword rule, as any more and you risk your blog having a negative effect as google will register it as keyword stuffing and not push you up the rankings whilst this will also affect the readability and flow of your blog post.
So there we have it, not a definitive guide to SEO by any means, and there are many more elements and tricks to boosting SEO, however, if you are looking to get started with SEO then this is a great way to begin.
If you want to learn more or are interested in an SEO audit of your website, please get in touch via email: Sophie@habgood.studio