After what feels like an incredibly pivotal 2 years, with markets and trends changing at incredible pace, 2022 is bound to bring further change and upheaval. As a result, it is vital that digital marketing continues to stay ahead of the game, by developing new and exciting strategies.
- Social and live stream commerce
Throughout 2021, we saw a dramatic increase of retailers experimenting with social and live stream commerce (selling goods on social media platforms such as Instagram and TikTok). It is a powerful tool, as it shortens the distance from discovery to conversion by allowing brands to build interpersonal relationships with their customers. Rob Illidge, CEO of Social Republic, noted consumers spend three times longer watching live videos than pre-recorded visual content, which is in part why so many platforms are making a push into what he estimated to be a $70-billion space.
Not only do brands build relationships and increase sales, but audiences are also entertained and engaged. Further proving why livestream shopping is taking the e-commerce world by storm.
- Influencer Digital Marketing
Over the last few years there has been an increase in influencer digital marketing. The longer relationship most users have with an influencer means that they are often more trusted than a company or brand whilst providing increased audience engagement at relatively low cost to the brand.
As a result, 2022 will see the trend of using influencer digital marketing continue but with a rise in the use of Micro-Influencer and Long-Term relationships with influencers. Influencers are usually ideally equipped to do social and live stream commerce as they already have a large following which the brand can utilise. - Simple content
As Gen Z is becoming a larger proportion of the market, content marketing will embrace simplicity and clarity in its content. The internet is flooded with content and customers have so much choice, making it imperative that a brand is noticeable and easy to understand. - Sustainability and diversity, equity, and inclusion (DEI)
Following the culture shift of the last few years, with customers becoming more and more mindful, brand values have become more important. This trend will continue through 2022 and the importance of being transparent about sustainability and DEI will only increase. The core values of a company and the impact they have will need to be evidenced at all levels of a company in order to maintain a loyal customer base.
In some cases, it will require that a company is actively investing in relevant social impact projects and collaborating with external organisations. The customer is becoming more informed and as such, “What a company believes has become as important as what a company does.” - The Metaverse
The Metaverse refers to the virtual world of augmented reality, virtual reality, 3D holographic avatars, and video – a persistent environment in which people work, play and socialise. The Metaverse has been getting a lot of press recently, in part because it has the potential to offer an entirely new set of performance metrics.
“Marketers will be able to experiment with how long virtual objects are held, how much space they take up in a user’s peripheral vision, and even where users are looking when experiencing an ad,” he said. “These insights have the potential to completely re-map what you know about your audience, providing invaluable direction going forward.”
Whilst much of the general public may be a few years from caring about the Metaverse, brands can still benefit from first mover advantage. - NFT’s
Within the Metaverse, brands will have to experiment with blockchain technology in preparation for Web 3.0 – this will be the next generation of the web which will be more decentralised and interactive.
One aspect of blockchain is NFT’s or Non-Fungible Tokens. Non-Fungible refers to the fact that it can not be exchanged for something of equal value (like money) without being authenticated – like an antique ring. NFT’s are usually uniquely created digital assets like an animation, graphic element or gif that exist on a blockchain. In some cases they provide access to an area of the Metaverse. Some big brands such as coca cola have already released NFTs as collectables as this means they already have a market in Web 3.0.
It’s so important to understand current trends that can work for your business whilst also looking forward to future trends. If you’d like to know more about how tailored Digital Marketing Campaigns can help you sell online, please get in contact using our online form or email sophie@habgood.studio.
After what feels like an incredibly pivotal 2 years, with markets and trends changing at incredible pace, 2022 is bound to bring further change and upheaval. As a result, it is vital that digital marketing continues to stay ahead of the game, by developing new and exciting strategies.
- Social and live stream commerce
Throughout 2021, we saw a dramatic increase of retailers experimenting with social and live stream commerce (selling goods on social media platforms such as Instagram and TikTok). It is a powerful tool, as it shortens the distance from discovery to conversion by allowing brands to build interpersonal relationships with their customers. Rob Illidge, CEO of Social Republic, noted consumers spend three times longer watching live videos than pre-recorded visual content, which is in part why so many platforms are making a push into what he estimated to be a $70-billion space.
Not only do brands build relationships and increase sales, but audiences are also entertained and engaged. Further proving why livestream shopping is taking the e-commerce world by storm.
- Influencer Digital Marketing
Over the last few years there has been an increase in influencer digital marketing. The longer relationship most users have with an influencer means that they are often more trusted than a company or brand whilst providing increased audience engagement at relatively low cost to the brand.
As a result, 2022 will see the trend of using influencer digital marketing continue but with a rise in the use of Micro-Influencer and Long-Term relationships with influencers. Influencers are usually ideally equipped to do social and live stream commerce as they already have a large following which the brand can utilise. - Simple content
As Gen Z is becoming a larger proportion of the market, content marketing will embrace simplicity and clarity in its content. The internet is flooded with content and customers have so much choice, making it imperative that a brand is noticeable and easy to understand. - Sustainability and diversity, equity, and inclusion (DEI)
Following the culture shift of the last few years, with customers becoming more and more mindful, brand values have become more important. This trend will continue through 2022 and the importance of being transparent about sustainability and DEI will only increase. The core values of a company and the impact they have will need to be evidenced at all levels of a company in order to maintain a loyal customer base.
In some cases, it will require that a company is actively investing in relevant social impact projects and collaborating with external organisations. The customer is becoming more informed and as such, “What a company believes has become as important as what a company does.” - The Metaverse
The Metaverse refers to the virtual world of augmented reality, virtual reality, 3D holographic avatars, and video – a persistent environment in which people work, play and socialise. The Metaverse has been getting a lot of press recently, in part because it has the potential to offer an entirely new set of performance metrics.
“Marketers will be able to experiment with how long virtual objects are held, how much space they take up in a user’s peripheral vision, and even where users are looking when experiencing an ad,” he said. “These insights have the potential to completely re-map what you know about your audience, providing invaluable direction going forward.”
Whilst much of the general public may be a few years from caring about the Metaverse, brands can still benefit from first mover advantage. - NFT’s
Within the Metaverse, brands will have to experiment with blockchain technology in preparation for Web 3.0 – this will be the next generation of the web which will be more decentralised and interactive.
One aspect of blockchain is NFT’s or Non-Fungible Tokens. Non-Fungible refers to the fact that it can not be exchanged for something of equal value (like money) without being authenticated – like an antique ring. NFT’s are usually uniquely created digital assets like an animation, graphic element or gif that exist on a blockchain. In some cases they provide access to an area of the Metaverse. Some big brands such as coca cola have already released NFTs as collectables as this means they already have a market in Web 3.0.