Key deliverables were identified as a beautiful, functional website, including carefully considered UX to drive revenue through sales and sign-ups. Secondly, visitors needed to quickly understand CMC’s market positioning, which required a consistent and on-brand visual identity. This identity needed to be reflected at all customer touchpoints, from the online experience to printed brochures and product packaging.
Website design and build
To create a seamless and secure customer experience, we developed a custom WordPress website to house the two different routes to purchase at CMC: medical (direct) and recreational (indirect) cannabis sales. A 19+ age gate to grant access to the main site was set up, as required by Health Canada.
We also conducted keyword research and implemented this language throughout, to increase visibility on Google search rankings and help grow brand awareness online. As well as this, responsive animation and video were integrated to communicate the growing and buying process with ease.
Brand identity + packaging design
Using the company’s pre-existing logo, we added brand colours of purple, greys, brown and greens (keen to avoid relying only on cliché greens used by industry competitors) we created a visual identity which flowed through the website and product offering, including packaging and rolling paper.
The team needed a brochure for launch, highlighting the company story, process and quality of their products. We created a 8 page digital and printed brochure, which can be distributed to sales teams.