What are the digital marketing trends of 2023?
Digital Marketing is a constantly evolving field, and as we enter 2023, there are some exciting trends on the horizon. In this blog, we’ll take a look at some of the digital marketing trends that are likely to make waves in 2023.
Artificial Intelligence (AI) will become more widespread
AI is already being used in digital marketing in a variety of ways, from chatbots to personalised recommendations. In 2023, we can expect to see even more use of AI, particularly in areas like predictive analytics, customer segmentation, and lead scoring. With AI, marketers will be able to better understand their audience and create targeted campaigns that drive results.
Video will continue to dominate
Video has been a major trend in digital marketing for several years now, and it’s showing no signs of slowing down. In fact, by 2023, it’s predicted that video will make up 82% of all internet traffic. To stay competitive, marketers will need to create high-quality video content that engages their audience and tells a compelling story.
Voice search will become more important
As voice assistants like Siri and Alexa become increasingly popular, voice search is becoming more important in digital marketing. By 2023, it’s predicted that half of all searches will be conducted via voice search. Marketers will need to optimise their content for voice search by using conversational language and answering common questions.
Personalisation will be key
Personalisation has been a buzzword in digital marketing for a while, but in 2023 it will become even more important. With so much data available on consumers, marketers will need to use that data to create highly personalised experiences for their audience. This could include personalised content, product recommendations, and targeted ads.
Augmented Reality (AR) will take off
AR has been a slow burner in digital marketing, but it’s expected to take off in a big way in 2023. With the launch of new AR-enabled devices and platforms, marketers will be able to create immersive experiences that allow consumers to interact with their products in new and exciting ways.
Social commerce will become mainstream
Social commerce – the ability to buy products directly on social media platforms – has been gaining momentum over the past few years. In 2023, we can expect to see social commerce become even more mainstream, with platforms like Instagram and Facebook continuing to invest in e-commerce features that make it easier for consumers to buy directly from their feeds.
In conclusion, digital marketing is an ever-changing field, and staying on top of the latest trends is essential for marketers who want to stay ahead of the curve. In 2023, we can expect to see more use of AI, continued dominance of video, increasing importance of voice search, emphasis on personalisation, growth of AR, and mainstream adoption of social commerce.
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