5 Marketing Trends for 2019

The new year is in full swing, and you’ve likely developed your business goals for the year and how to reach them. Taking a look at your marketing plan, you’ll want to make sure it stays in step with what consumers have come to expect, and that means looking at trends. Here are five of the most commonly reported trends in marketing for 2019.

1. Customer Experience and Loyalty

Consumers don’t want to be told just to buy; they are interested in the experience. They also want to make purchases that go along with their values. Get to know your target market well so you can approach them in a way that will click with them. Then, continue to nurture this relationship. You want lifelong fans rather than one-time customers.

2. Content, Content, Content

And more content! Content is still essential to attract customers — but even more important will be how they engage with your content (see above). Use social media not only to send out your message, but provide something your customers will want to respond to and share across platforms. And then, be social on social media. Respond to comments and questions. One-way communication on social media is out.

3. Chatbots

The success of using chatbots in 2018 will lead to their increased use in the coming year. Use a chatbot on your website, if it fits with your business, and on your Facebook page to provide instant service to your customers.

4. Video

Consumers not only make and share their own everyday videos on social media, but they expect brands to do so as well. This year, video channels and video posts are still important, but live video is trending. Check out these video ideas for promoting your business and capturing your target market’s attention.

5. Personalisation

Although personalisation was a buzzword last year, it continues to be important in marketing this year as well. Collecting your customers’ data will help you build relationships with them and make offers that are a better fit with them. That leads to customer loyalty.

We can help you stay on top of today’s trends and reach your marketing goals. Call Sophie from Studio Habgood on +1 778 378 8941 or email sophie@habgood.studio for a free consultation.