Shopify is a subscription based ecommerce platform which anyone can use to sell products on their own online shop. You can use Shopify to sell through your Shopify store, social media, an existing website, in emails and in person.

The latest version, Shopify 2.0 is referred to as “the biggest investment in their platform yet”, so we better take a look into it!

What’s new with Shopify 2.0?

“As Shopify continues to develop and build out OS 2.0, their initial launch sets a new foundation for forward-thinking agencies to design and build on top of, delivering deeper experiences that brands have more control over. The flexibility, scalability, and performance of OS 2.0 proves that digital innovation and better commerce are now more attainable than before.”

– Mick McCarthy, Chief Design Officer at Zehner

1. Increased Customizability

Sections can now be used on every page throughout the entire site. A section is an element within a page such as a banner for your homepage. You can assign images or text to them and rearrange how you want.

Also, for these sections, Shopify 2.0 includes an improved theme editor user-interface. A “tree-down” view of all these sections speeds up your search of finding the right one with additional enhancements of adding liquid code directly to the theme editor.

2. More Flexibility

Sections can now be used on every page throughout the entire site. A section is an element within a page such as a banner for your homepage. You can assign images or text to them and rearrange how you want.

Also, for these sections, Shopify 2.0 includes an improved theme editor user-interface. A “tree-down” view of all these sections speeds up your search of finding the right one with additional enhancements of adding liquid code directly to the theme editor.

3. App Control

Everything is constantly changing and this affects what gets seen, when and by who… Trends keep you current and work alongside the ever-changing algorithms, algorithms should be understood to maximize your posts engagements. Analytics allow you to understand your following, what does well, what doesn’t and when to post. Let this guide you.   

“As a theme developer, you identify where app content can go via an app block, and then that is where the merchant will put their content. If the merchant later installs a new theme, it’s just a configuration setting to add the app code instead of having to edit code and go back through the app install process. This will make themes more portable moving forward.”

– Noah Gedrich, Chief Technology Officer at Zehner

4. Checkout Apps

Be real! Engage with your followers in comments and story replies and stay on top of your inbox by replying to their compliments and inquiries, this makes all the difference. Remember in a digital world there is still another human (hopefully) on the other side of your inbox, just two people communicating to one another. Keep it professional yet informal, your social media account is not your email inbox.

5. Improved Site Speed 

Shopify 2.0 sees better loading speeds which can help user experience, site conversion and SEO. The new site’s default theme, Dawn, is 35% faster than the current theme, Debut. So, take advantage of the site’s new features whilst using Dawn.

If you have any questions or need any help with your Shopify store, upgrading or launching a new site then get in contact with us!