Website design and build
We worked with Lisa & Jeremy to design and build out a simple, functional website using Shopify, incorporating the business’ current branding and ensuring it was equipped to easily handle global transactions and multiple currency conversions. We also set-up categories on the navigation so that perishable products from the farm shop were separate from online merchandise, which includes candles, kitchenware and clothing. Using a ‘Featured Products’ menu on the Homepage encouraged click-throughs straight to the merchandise section, creating greater awareness of the breadth of product available.
We got the team set up on Omnisend and launched new product bundles through email marketing. We also added a 10% off pop-up onto the website to encourage email newsletter sign-ups – building their list to 65,000 + subscribers in under one year.
Social media strategy
Although their current strategy was consistently bringing in new followers, it wasn’t making them any money. We got them set up with a shoppable Instagram feed, tagging products in photos and sending people from social media through to the online shop in one simple click. We also leveraged their 90,000-strong following (which we grew by an additional 25,000) with a promotional launch video where Jeremy announced they were now online, driving thousands of hits to the website as soon as it was live. The Diddly Squat Farm shop now has over half a million followers and potential customers to sell to.