Shopify site

Off The Line Vineyard

problem Improve frontend & backend website functionality
solution Shopify site
Visit Website

01. The Brief

To create a high quality ecommerce platform that achieved the clients goals:

  • • An easy to use online shopping experience for customers
  • • Encourages visits to the Vineyard for Tours & Tastings throughout the Summer
  • • Encourages Our Line Vineyard Membership sign ups
  • • Promotes the values and mission of the vineyard


“Making wine is a combination of what nature provides, human endeavour and a good understanding of science and technology. You need to be dedicated and driven while keeping faith that the vines will reward your endeavours”
- Kristina, Owner, Off The Line Vineyard

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02. Work

- Shopify Website design + build
- Photography brief
- Email marketing list building + campaign planning

03. Strategy

Website Design
Our strategy for Off The Line Vineyard was to create a new e-commerce theme incorporating the existing branding, and displaying the OTL products for sale on an easy to purchase platform with multiple payment options.

We designed and built a simple, functional and beautiful website using Shopify, incorporating the business’ current branding and ensuring it was equipped to sell event tickets, memberships and digital gift cards. We also set up easy to filter categories on the navigation so customers can choose between Wine, Gifts, Memberships and everything else.

Email marketing
We built automated email responses and created a strategy for ongoing email marketing to drive sales and community for Off The Line Vineyard.

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04. Results

- An easy to use Shopify website for customers and the Off The Line vineyard Team.
- Our Line Wine Club Membership is set up with the potential of a full membership portal in the future.
- In store Shopify POS
- High quality visual assets to use across all marketing materials

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